設計品牌 Brand | Yao Cheng
品牌創立年份 Year | 2023
品牌所在地 Location | Taichung、Taiwan
專案服務內容 Type | Brand design / logo design
品牌設計理念 branding concept:
我們期盼透過視覺設計，為品牌打造在服務領域上值得信賴的專業度外，在品牌氛圍塑造視覺上，也能注入未來科技感的氣息，並藉由實體製作物：海報設計、名片設計和品牌看板設計等物件，來詮釋品牌風格。品牌標誌設計中融入太陽的元素，不僅體現出炙熱的感覺，也呼應了隔熱貼的核心功能—效抵擋陽光的照射。
We aim to create a company that reflects futuristic technology in its brand visuals through posters, business cards, and illuminated signage. The design incorporates sunset elements, conveying heat and highlighting our window tint's core function—effectively blocking sunlight. This concept emphasizes product practicality and our commitment to innovation, delivering a strong visual impact to consumers.
動畫設計理念 animation design concept:
Logo的動畫設計靈感源自於車輛啟動的過程，周圍環繞著燈光效果，象徵著啟動的概念。當燈光亮起時，整體設計傳達出一種即將開始的感覺，巧妙呼應了隔熱貼與車輛的緊密聯繫。
動畫以開啟燈光的方式作為開端，營造出一種電影般的氛圍，彷彿在重現高性能跑車啟動時的史詩瞬間。這種設計不僅增添了視覺的吸引力，也讓觀眾感受到品牌的活力與動感，進一步強調了我們對提供高效能隔熱產品的專業精神。整體上，這樣的動畫不僅具有動感，還成功地將品牌核心價值與車輛性能相結合，令人印象深刻。
The logo animation design is inspired by the process of starting a car, featuring a light effect that surrounds the logo, representing the concept of ignition. As the lights illuminate, the overall design conveys a sense of something about to begin, cleverly reflecting the close connection between window tinting and vehicles.
The animation begins with the activation of the lights, creating a cinematic atmosphere reminiscent of the epic moment when a high-performance sports car starts up. This design not only enhances visual appeal but also allows the audience to feel the brand's energy and dynamism, further emphasizing our professional commitment to providing high-performance heat insulation products. Overall, this animation captivates with its motion and successfully integrates the brand's core values with vehicle performance, leaving a lasting impression.
